Innovative Market Strategies

The Innovative Market Strategies program funds market tests that demonstrate promising approaches to scaling the adoption of energy efficiency solutions across New York State, with an emphasis on solutions that benefit low-and moderate-income New Yorkers.

By funding replicable and scalable demonstration projects, NYSERDA is helping to reduce costs and increase access to energy efficiency for all New Yorkers. As a result, residents and businesses in New York State will benefit from higher performing buildings; increased comfort at home and at work; and lower, more predictable energy costs.

NYSERDA is seeking innovative approaches that:

  • Scale the adoption of energy efficiency solutions in commercial, multifamily and single-family residential buildings
  • Scale the ability to intelligently manage a building’s energy demand to provide load shaping services to the grid—especially while concurrently improving occupant experience, increasing efficiency, and/or improving resilience.
  • Scale market adoption of energy efficiency solutions that integrate multiple technologies and/or energy efficiency measures to achieve significant greenhouse gas emissions reduction in buildings.
  • Test new or underutilized business models and finance structures that can support deep energy efficiency projects and longer payback measures/projects (e.g., greater than three years)
  • Increase access and affordability to low-to moderate-income residents
  • Scale energy efficiency adoption and workforce development opportunities in historically underserved communities
  • Address the needs of one or more New York utility, as outlined on the REV Connect Platform

There is a total of $10 million available through this program.

How It Works

Successful proposals will go through a two-step application process followed by a contract negotiation with NYSERDA. Proposers must first submit concept proposals, which will be reviewed on a continual basis and will be accepted through 2022, or until funds are exhausted. Proposals can focus on more than one clean energy solution area and should clearly demonstrate how they advance the State’s energy goals. Concept proposals will be reviewed by a Technical Evaluation Panel and will be scored, ranked, and awarded based on evaluation criteria. NYSERDA will invite proposers to submit a full proposal via email based on the review of their concept proposal, and proposers will have a maximum of four weeks to submit their full proposal if selected.

Who Can Apply

For profit, not-for-profit, and public entities with energy solutions that have high potential for scale and success are encouraged to apply.

How to Apply

Proposers must submit a concept proposal according to guidelines specified in the Innovative Market Strategies (PON 4359) funding opportunityLink opens in new window - close new window to return to this page.. Concept proposals should be submitted through the online portal Link opens in new window - close new window to return to this page.. Concept proposals are evaluated on a regular basis. It may take up to eight weeks to receive a response depending on time of submission and next round of review.


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